Virtual Assistant

Long-term help more the way you need to go? We can provide anything from basic to complex administration.

Website Design

An online presence is essential for any business! We can revamp or redesign any site or online presence! SEO included!

Graphic Design

Logos and graphics are an important part of your brand! We can create custom graphics for websites, social media, and print.

Our Services

All services include: amazing administrative support, unparalleled communication, a Trello board for project management, and access to super awesome webinars on administrative topics that will help your business thrive!

One-Time Services

Website Revamp

An online presence is essential for any business! Within this service, we will perform an evaluation and reformatting of your existing website. While this is not a complete redesign, we make minor changes that have large impacts within your website, such as image optimization, menu and navigation changes, and mobile compatibility.

Website SEO Analysis

Evaluation and revamp of your existing Search Engine Optimization.

Website Design/Redesign

Evaluation of your existing website. If it is determined that your website is not compatible with current/future technologies, we recommend a full redesign. Elements and branding from your original site will be updated and included.

The following are examples of sites designed from scratch:  Panache Consulting Panache. Did You Make This? Podcast, and

An example of a full redesign can be viewed at  VeroFoto PhotographyMusicians Los Angeles, Lisa Margaroli, and It’s So Easy.

Graphic Design/Logo

Logos and graphics are an important part of maintaining your brand! We can update or redesign existing logo and create custom graphics for websites, social media, and print.

Set-up of Google Accounts and Custom Email Address (

A business should have a unique email address and a way to share information across the organization. We’ll assist you in setting up custom email addresses through your existing provider OR start you on the Google Account path that’s right for you!

Set-up of Google Business Profile

A presence on Google is a must-have for a business of any size! We’ll set up your Google Business Profile and give advice about Google Ads. Continued maintenance of Google Business Profiles, such as creating postings, falls under Social Media Management.

Set-up and Reporting Google Analytics

You have a great website and online presence, now find out about who is looking at it. We’ll assist you in setting up Google Analytics, walk you through the ins and outs, and setup recurring reports. Want us to monitor and give ongoing advice on things like bounce rates and session durations? Ask about ongoing maintenance.

Ongoing Services

Social Media Management

Management of social media channels including, posting on a daily or weekly basis, monitoring of followers, and reporting of analytics. Clients may choose to pair this option with the graphic design package if no existing images or media exist.

Examples of the Instagram profiles we currently manage are:  The Santa Barbara Club Opal Restaurant and Bar The Replicas Music, and  Panache.

Email Campaign Creation and Management

Need help marketing your services or products? We’ll help you get the word out via email campaigns and ensure your customers know what’s up!

Virtual Assistance

Long-term help more the way you need to go? We also offer our services on an hourly basis and can provide anything from basic to complex administration.

What are people saying?

Charlene is a ROCKSTAR! I cannot tell you how many times I am delighted (in a day) to see progress on things that I have been STUCK for months on doing….yes, it’s like a little fairy working her magic behind the scenes. To top it all off, our communication is fantastic, I have implicit trust in everything she does, she figures things out with minimal direction, she creates and adheres to deadlines, we have great brainstorm sessions and SHE keeps ME on track. …….Now other than having a miracle worker on your team, like Charlene is, what else could an entrepreneur be looking for?

Zohe Felici| Santa Barbara Wedding Style

We are so lucky to have met Charlene of Panache. Nowadays, entrepreneurs wear many hats (possibly too many). Charlene joined our team in early 2019 and has turned our world right side up. She has streamlined so many areas of our business: social media, blog, newsletters, following up with clients, and she’s a wordpress genius to top it all off! She knows so much and does everything with aplomb. Do not think twice! Hire her! Whether you need a VA or someone for a project here and there, she will NAIL IT. You will be so pleased, without a doubt.

Veronica Puleo | The Replicas Music, Verofoto

Charlene is a pleasure to work with! She brought my vision forth with absolute precision and care! If YOU need a super cool and awesome website that’s easy, fast, and awesome, then Charlene is your GO-TO!!!

Raul Rodriguez, Jr.| We R Films

I cannot say enough wonderful things about Charlene! Working with her has made my working life immeasurably easier (and so much more fun). Apart from being just the sweetest human being ever, she is one of THE most organized and efficient people with whom I’ve ever worked. She is an absolute magician at figuring out the best systems to make your business hum along, and she’s always up to date on every new feature, update, and program that we might be able to use to further streamline the way the business runs. Add to that the fact that she’s also massively creative on her own, she’s truly an invaluable asset to my business and I cannot recommend her highly enough!

Kala Maxym | Five Senses Tastings

Char has been a HUGE help the last 6 months. I totally appreciate her organization, follow-through and follow-up. So far she has skillfully handled everything I have thrown at her. She is a terrific asset to me!

Shelly Dax |Garden of Ink

Meet the team

Humans and felines alike, these are the faces behind Panache Consulting — giving small businesses a leg up.



Charlene is the actual human who does all the admin, design, and human things. Some say she is a wizard.


Lead Supervisor

Dante is the lead supervisor, meaning he sleeps the most on the job. He rocks any bowtie, and has appeared in some of our designs.



Moxie is our execu-cat and is the one that keeps the rest of us in line. She doesn’t sit still for long and resents bow ties and picture taking.